SYZYGY Blind Box Dolls

Branding | Packaging | 3D Modeling | Augmented Reality

SYZYGY is a blind box art toy brand that creates colorful and stylish figures. SYZ YGY focuses on creating products that reflect the inner goddesses within. With an optimistic and eccentric tone, SYZ YGY encourages young creatives to stay motivated, look within the stars, and shape the future in their image.

Packaging

The packaging features a blurry, transparent film to obscure the product a collection checklist, and key art. Users cans can the back of the box to unlock the AR experience.

The AR experience consists of a mini-quiz determining which doll from the product line best suits you. At the end, users can simulate what the doll would look like on their desk.

AR EXPERIENCE

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